The Official Agency | The Difference Between Bing SEO and Google SEO
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The Difference Between Bing SEO and Google SEO

span style=”font-weight: 400;”>The Bing audience is often a more mature audience and converts at a higher rate than Google visitors. The main difference between the two is that they use different algorithms to rank websites. Bing favors older websites and unlike Google, the algorithm does not prioritize ranking each and every page on a website. It crawls pages of key importance rather than every page and not frequently.

Google is far more likely to crawl every page of your site, including it in its index. The answer to getting Bing to crawl your site more often is to submit your site to Bing and manually increase your crawl rate using Bing Webmaster Tools. You can also submit a sitemap to Bing. If you wonder why any page of your site is not indexed by Bing, they provide a healthy list of answers why the page wasn’t indexed. Keep in mind that Bing is more likely to show smaller businesses within the local pack, while Google shows larger businesses in this area of search.

Search engine layout

The layout of both search engines are different. Both search engines used to have ads both on the top and side of the page. Changes have occurred where Google only places ads on the top and not the sidebar, Bing still has the legacy layout with ads on the side.

Canonical tags are still a viable way to deal with similar or duplicate content on your site. Canonical tags tell the search engine crawlers how to deal with similar content. A good reason to do this is if you have both an https and http version of your website. This is a reason to have a canonical tag going to the page with the most links until you can redirect the page.


Different ranking factors on both search engines

Both search engines value require you to have a mobile version of your website. Google has a mobile-first approach. This emphasizes the mobile version of your website more than the desktop version. Bing wants you to have a mobile version of your website available but it will not prioritize it above the desktop version like Google will. 

With Google, it is better to create a comprehensive page based on a topic rather than focus on exact match keywords. Exact match keywords are more important to Bing. Google uses artificial intelligence, RankBrain, to help rank content. Bing is nearly opposite in this regard and it matters far more to your ranking on Bing when you use exact keywords. With Bing, it pays to use exact keywords in your title tags, meta description, and even your domain name. 

Regarding SEO for Google, focus on topical relevance. Alternatively, on Bing, exact match keywords have more weight. Certain domain extensions have more weight on Bing as well, such as .edu, .org, and .gov. Google disregards the keywords meta tags as they stated in 2009, but they are still relevant to Bing. Meta tags are going to have a major impact on your Bing ranking. Whereas, Google doesn’t consider this a ranking signal.

h2>Backlinks still matter

Both search engines value backlinks. A visitor to your site who gets so much value that they share the page speaks volumes. The number and quality of backlinks to your site shows the search engines that your content is trustworthy, relevant, and useful.

When it comes to link-building, quality is always more important than quantity. With Google, the page authority of your backlinks carries a lot of weight. On Bing, the sheer number of backlinks is what matters most. The aforementioned domain extensions linking to your site helps build trust with Bing.


How social signals are treated

Google indexes your social pages like any other page. However, on Bing your social signals are important. Bing displays business ratings from your Facebook and Twitter followers. It will have a positive effect to engage with your social media audience to gain as many likes, tweets, and shares as possible.

Bing has additional capabilities, the search engine can crawl audio, video, images, and flash websites. Bing is better able to interpret flash websites than Google. On Google, text-based content rules, images, and videos don’t carry as much weight.

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